WHAT AD IRKS YOU THE MOST?
- dwkerr93
- May 7, 2025
- 3 min read
Updated: May 10, 2025
You have a lot to choose from. 'Get On Board' infuriates me.
A recent shift from enticing young men to enter the cycle of addiction has changed now to children.
While the use of the catchy tune of a Black American Spiritual, 'Get Onboard Little Children' omits the words 'children' there are many images of young Aussie kids in party mode, with a famous family-friendly cricket star, Adam Gilchrist leading the charge.
This advert by Kayo Sports shows the depths to which the gambling industry is prepared to go to support their billion dollar empire. Enough is enough.
The facts are frightening.
Tim Costello says in a recent article posted before the election, "76 per cent of Australians want a gambling ad ban. This is a stunning result, so the campaigning silence on this by the major parties is equally stunning. It also defies new research that shows gambling companies are grooming our kids in alarming numbers to gamble, and that the gambling losses at the household level are now greater than what families are paying in power bills.
New research by The Australia Institute shows that almost one in three kids, aged 12-17, are now gambling. That is a total of 600,000 kids, enough to fill the MCG six times over, gambling a total of $18 million.
It is bizarre that both parties have pledged to "protect our kids from social media" but they are more than happy for our kids to be exposed to gambling ads on their screens (one million ads every year) and through the sport they watch. Both Mr Albanese and Mr Dutton appear to be deliberately ignoring the compelling and popular cry for a ban on gambling ads.
Just this week the Prime Minister said that even if he were re-elected, he would not necessarily act on banning gambling ads, which was a key recommendation of the parliamentary inquiry into online gambling, led by Labor's own, the late Peta Murphy."
Well, Labor has been returned with it's greatest majority ever. Now is the time to act.
Some Aussies say the gambling lobby in Australia is the equivalent of America's NRL (National Rifle League) embedded in American society. We need to act now.
Do we want our children and grandchildren seeing gambling as a friendly and natural part of sport?
To view Tim Costello's article, click link - https://www.agr.org.au/news/does-australia-still-lack-the-political-courage-to-end-gambling-ads%3F?utm_campaign=2626b2a5-2f3f-4579-99f8-89d6e0a77f6c&utm_source=so&utm_medium=mail&cid=39b5754c-aabf-46c6-a85b-72bc580f6017
Let' continue the fight.
What can you do?
First if any ad offends you report it to ACCC.
I have reported Get On Board. It only takes 10 minutes maximum;
a) Go to website: (click on link) https://www.accc.gov.au/about-us/contact-us-or-report-an-issue
b) Choose tab - 'Report Consumer Issue' and follow the prompts.
ABN: Kayo sits under the umbrella of HUBBL Pty Ltd and the ABN is 97072725289
Website: https://kayosports.com.au/
Complaint: The advertisement for sports gambling, 'Get On Board' aimed at children breaches community standards and should be removed. It is also offensive to me as it uses an American Christian Spiritual song which says, 'Get On Board Little Children." While the words of the song in the ad omit the words 'little children' it is implied, and the images of children clearly make them the target of this advert.
Second complain to Kayo Sports click on link https://www.google.com/search?q=kayo+sports+complaints&rlz=1C5CHFA_enAU1024AU1024&oq=&gs_lcrp=EgZjaHJvbWUqCQgBEEUYOxjCAzIJCAAQRRg7GMIDMgkIARBFGDsYwgMyCQgCEEUYOxjCAzIJCAMQRRg7GMIDMgkIBBBFGDsYwgMyCQgFEEUYOxjCAzIJCAYQRRg7GMIDMgkIBxBFGDsYwgPSAQkyNjgyajBqMTWoAgiwAgHxBSJBamJkMGQW&sourceid=chrome&ie=UTF-8
Third share this email on Facebook or create your own.
Fourth email your local member and our Prime Minister.
The majority of Australians don't want gambling ads.
Will you give a few minutes to show your support? Let the 76% speak. The time is now!





It is notable that commitments to protecting children from social media exposure sit alongside continued acceptance of widespread gambling advertising viewed by young audiences. Concerns remain that this contrast has not been fully addressed by Anthony Albanese or Peter Dutton. A Golden Crown perspective highlights the importance of consistent policy responses to community expectations.
The complaint argues that the “Get On Board” sports gambling advertisement breaches community standards by targeting children. It is considered offensive due to its use of a spiritual song and imagery implying young audiences. Royal Reels reflects concerns about protecting children from inappropriate gambling promotion.
It seems contradictory that leaders promise to protect children from social media while allowing constant exposure to gambling ads on www.nzartmonthly.co.nz screens and through sport. With millions of ads each year, calls for reform are growing louder, highlights the need for consistent action to truly safeguard young people.
Using the tune of the Black American Spiritual 'Get Onboard Little Children,' the campaign features young Aussie kids in party mode, led by family-friendly cricket star Adam Gilchrist. It’s a celebration of joy, unity, and Winspirit, bringing communities together.
The question about which advertisements irk people most highlights how audience reactions are now analysed through interactive surveys and digital feedback tools, and additional background on this topic may be found on the website which helps frame how advertising impact is assessed across online media platforms.